Insight Partners leads Series A, further fueling Apricot’s category leadership

Apricot, the AI-native documentation platform transforming post-acute care, today announced its Series A funding round led exclusively by global software investor Insight Partners. The funding will accelerate hiring, product innovation, and go-to-market expansion.

"Apricot addresses the most expensive and painful problem in post-acute care: the SOC (Start of Care) visit," said Trent Smith, Founder and CEO of Apricot. "The SOC visit is supposed to set the tone for care, yet it typically means close to two hours of a nurse tapping through hundreds of required fields and checkboxes while the patient waits for meaningful interaction."

Smith continued, "Before founding Apricot, I started and ran my own home health and hospice agency for seven years. I saw firsthand, day in and day out, how painful this problem was for nurses, agencies, and patients. It's not just inefficient—it undermines the very spirit of patient care. That's why solving it is so personal for me."

Apricot exists to change that dynamic. Its mission: free clinicians from hours of documentation so they can focus on patients, with user-friendly technology that ensures cleaner records, stronger compliance, and a more intimate clinician and patient experience.

The company began with SOC documentation because it's the most complex and time-consuming part of home health. Addressing this challenge first allowed Apricot to build and refine a core product that delivers on the highest standards of compliance, reliability, and workflow integration. Today, Apricot's platform is used by agencies ranging from regional operators to national leaders, proving its ability to scale across diverse care models.

The Series A marks Insight Partners' first investment into an Oklahoma-based company. With this new funding, Apricot is preparing to release support for the remaining visit types in the post-acute space, including other OASIS, therapy, and routine visits.

Sophie Beshar, Investor at Insight Partners and newly appointed Apricot board member, said:

"We believe Apricot is the clear category leader in post-acute care technology. Their AI-native documentation platform strikes directly at the biggest cost centers for agencies and generates immediate ROI for clinicians and back-office teams alike. It's exciting to see a company with this level of product clarity, customer advocacy, and founder vision. We're beyond thrilled to join the entire Apricot team on this journey."

Trent Smith, Founder and CEO of Apricot, said:

"We chose Insight because of their reach, influence, and ability to scale category-defining companies. This investment confirms what the market already knows: Apricot is leading the way in this space. With Insight Partners' backing, we're accelerating our lead and more quickly delivering on our mission to free clinicians from documentation and put the focus where it belongs: on patient care."

About Apricot

Apricot streamlines home health care documentation with AI, enabling clinicians to focus on patient care by reducing paperwork time. It offers a user-friendly platform that integrates seamlessly into existing workflows, improving efficiency and care quality while empowering clinicians to handle more patients effectively.

About Insight Partners

Insight Partners is a global software investor partnering with high-growth technology, software, and Internet startup and ScaleUp companies that are driving transformative change in their industries. As of June 30, 2025, the firm has over $90B in regulatory assets under management. Insight Partners has invested in more than 875 companies worldwide and has seen over 55 portfolio companies achieve an IPO. Headquartered in New York City, Insight has a global presence with leadership in London, Tel Aviv, and the Bay Area. Insight's mission is to find, fund, and work successfully with visionary executives, providing them with tailored, hands-on software expertise along their growth journey—from their first investment to IPO.

For more information on Insight and all its investments, visit insightpartners.com or on X @insightpartners.